It is essential for the success of your real estate agency to offer your clients a wide choice of quality properties for sale or rent. To ensure a constant flow of new properties, you need efficient and well organised prospection.
That’s where the CRM software comes in.
But what is a CRM exactly?
CRM or Customer Relationship Management software helps you optimise, analyse and manage your relationships with your customers and prospects.
With WHISE, you combine the power of a CRM with the features of traditional real estate software on a single, integrated and secure platform.
The use of a Customer Relationship Management tool is the key to your success. Its benefits are numerous and allow you to manage your agency and all of your contacts, and to improve your results thanks to a better follow-up of your customers and prospects.
50% of prospects never receive a second phone call from a sales rep
With WHISE’s real estate CRM, you have a clear overview of :
40% of sales reps say prospecting is the hardest part of their job
The WHISE CRM allows you to :
Good communication with your prospects can increase your sales opportunities by 20% .
WHISE offers you a series of features to optimise communication with your prospects :
It is an ongoing challenge for your real estate agency to continuously expand your property portfolio.
In other words, you constantly need to find new owners who want to work with you to sell or rent their property.
Most of the time, your agency’s activity will fluctuate according to the number of properties in your portfolio:
With a CRM, you can optimise your prospection to ensure a continuous supply of new properties in your portfolio and to support your sales activities.
The CRM is the perfect tool to manage your prospection. It allows you to split the decision-making process of your contacts into distinctive stages corresponding to the maturity of their decision.
Our real estate CRM offers you a standard conversion funnel with 4 main statuses:
A person is part of your contacts but did not initiate any interaction with you
The contact showed interest e.g. by registering on your website, sending an e-mail, calling etc.
The contacts acted on their interest e.g. agreed to an estimation visit or a meeting
The contact has reached the last stage before sealing a deal with you
In each stage in the conversion funnel, you can take a series of actions to push the contact to the next stage or status.
You define the nature and timing of these actions in our CRM
Similarly, each new contact is assigned an initial status based on where the contact originated from, for instance :
Easier commercial follow-up
Your sales representatives will always have access to :
A global overview of all the contacts with their status in the conversion funnel. This gives them a clear idea of the results of their prospection efforts so that they can focus on the needed task to keep new properties coming in
A list of actions to be taken for each contact to push them through the conversion funnel
An overview of the automated actions undertaken by the system such as mailings sent, appointment confirmations, brochures mailed etc.